1: Fairness and equity will be the defining issues for organizations. The digital era has brought unprecedented change to technology, business and society. Designing edge systems is challenging due to their technical diversity and integration complexity. 5.5. The Gartner IT Symposium/Xpo 2022conference will explore innovative and transformational opportunities with a global community of experts and peers. (Content Marketing Institute, 2021), As of January 2021, Pinterest has 459 million global active users every month. (, Roughly 80% of marketers have reported an increase in email engagement over the past 12 months. Join the world's most important gathering of data and analytics leaders along with Gartner experts and adapt to the changing role of data and analytics. All data is estimated based on a preliminary study. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organizations mission critical priorities. (Rivaliq, 2021), eMarketer forecasts that Instagram will reach 1.1 billion users in 2022. D&A leaders should leverage that; otherwise, the adoption of data fabric can face many interruptions. (Edelman/LinkedIn 2021), WordPress users produce about 70 million new posts and 77 million new comments each month. Hear from Conference Chair andDistinguished VP Analyst, Paul DeBeasi Discover on why Gartner IT Infrastructure, Operations & Cloud Strategies Conference 2022 is a can't miss event! (Statista, 2020), Over 60% of marketers measure the success of their content marketing strategy through sales. Overall IT. (Pew Research Center, 2021), Snapchat users spend over 30 minutes a day on the platform. Please try again later. (LinkedIn, 2020), 36% of buyers strongly agree that an informative LinkedIn profile is important for salespeople to have. Gartner IT Symposium/Xpo addresses the strategic needs of enterprise CIOs and their leadership teams. 92% of B2B marketers now have an ABM program, and 68% of them use automation. Of those, 161 are found on more than 0.2% of keywords. The anywhere business is increasingly distributed, fragmented and complex, creating a management and operational nightmare. (, The company Purple saw a 34.6% boost in brand consideration for their mattress orders by using Google Ads audience targeting on YouTube. Volatility will continue to increase in 2022 amid continuing changes around hybrid work, annual compensation and societal issues and these five trends that will shape the workplace. Discover how to approach bimodal from a strategy perspective. Privacy Policy. Gartner Data & Analytics Conference 2022 addressed the most significant challenges that data analytics leaders face as they build the innovative and adaptable organizations of the future. (HubSpot via Ahrefs and WordStream, 2020), An overwhelming majority of people (94%) report watching explainer videos to learn more about a product, with 84% being swayed to make a purchase. Critical Capabilities for Cloud Infrastructure and Platform Services (CIPS) (Snapchat, 2021), There are over 300 million people who use Snapchat. Building innovation, adaptability and resilience into digital business will not only optimize business value from technology investments, but will also help to future proof business. All data is estimated based on a preliminary study. (, The U.S. accounts for 47% of all smartphone users globally. New intelligent things generally fall into three categories: robots, drones and autonomous vehicles. Gartner Terms of Use This track explores using a product-focused mindset, infrastructure as code and aggressive automation to develop platforms that empower the anywhere business. Gartner, Inc. (NYSE: IT) delivers actionable, objective insight to executives and their teams. Integration standards and tools used regularly by data integration experts and data engineers can ensure easy access to - and delivery from - a knowledge graph. Discover how to create superior digital experiences that serve as a sustainable differentiator for customers and citizens. Enterprises are challenged to rethink business models as they embrace disruptive practices, trends and technologies, forcing them into fundamental change. This quarters results could mark a historic slowdown for the PC market, said Mikako Kitagawa, Director Analyst at Gartner. In 2020, over 17 million video files were uploaded to Wistia, an 81% increase year-over-year. (, YouTube is the second most visited website in the world. (Pinterest, 2020), Most Pinterest users (85%) use the platform to plan new projects. (LinkedIn, 2020), The roughly one-third (31.8%) of organizations that had a content strategy in a CSO Insights study achieved 27.1% higher win rates and 18.1% higher quota attainment than those without a content strategy. (, 15% of marketers measure the success of their content programs by how many leads they generate. Gartner Survey Reveals Marketing Budgets Have Increased to 9.5% of Overall Company Revenue in 2022 Final estimates will be subject to change. The Hype Cycle for emerging technologies distills insights from more than 2,000 technologies that Gartner profiles into a succinct set of must-know emerging technologies and trends. (Snapchat, 2021), Of Snapchat's $1.79 billion global revenue in 2019, $1.07 billion came from North America. The intelligent digital mesh will require changes to the architecture, technology and tools used to develop solutions. Distinguished VP Analyst and Conference Chair, Chief data officers and chief analytics officers, Balance the need to innovate while keeping the lights on, Build on being an effective partner with business executives as a trusted advisor, Overcome the barriers of organizational culture, resources and talent to grow and scale your digital initiatives, Drive cost optimization to fund digital transformation initiatives, Transform security programs to deal with the challenges of digital business, Build security and risk awareness across the organization, Juggle scarce human and financial resources, Enhance customer experience with data and analytics, Establish the right organization and tempo for the data and analytics business unit, Build agile architectures to support DevOps, service-oriented architecture, APIs, cloud-optimized patterns, in-memory computing and context awareness, Employ bimodal strategies to renovate and modernize core IT systems, Understand new agile, iterative, dynamic, ecosystem-based building blocks, Move infrastructure and operations (I&O) strategy forward. (, Web traffic is among the top two most-common measurements of success for content marketing strategies. Using AI, technology providers will focus on three areas advanced analytics, AI-powered and increasingly autonomous business processes and AI-powered immersive, conversational and continuous interfaces. By clicking the "Continue" button, you are agreeing to the The Gartner Hype Cycle for Emerging Technologies, 2017 focuses on three emerging technology mega-trends: Artificial intelligence (AI) everywhere, transparently immersive experiences and digital platforms. (Statista, 2021), In-app ad revenue is expected to rise in 2021 by 6.2% for non-gaming apps and by 19.1% for gaming apps. Gartner Terms of Use (Statista, 2021), In the list of the worlds most visited websites, Twitter ranks #12. Source: Gartner (October 2022). Final statistics will be available soon to clients of Gartners PC Quarterly Statistics Worldwide by Region program. With a focus on emerging tech, this Hype Cycle is heavily weighted on those trends appearing in the first half of the cycle. (, Social listening is the number one tactic used by marketers. (Twitter, 2021), LinkedIn has over 774 million users, with roughly a quarter of them being U.S. internet users. Leverage key metadata metrics to enable AI/ML algorithms, that learn over time and churn out advanced predictions regarding data management and integration. (Sinch, 2020), The number of global email users is set to grow to 4.48 billion users by 2024. See Frequently Asked Questions for more information. Sorry, No data match for your criteria. 2022Gartner, Inc. and/or its affiliates. Beyond managing IT, CIOs are called to lead and inspire their teams and business stakeholders through deeply transformative business models, practices and cultures. (Statista, 2020), 44% of marketers say "Better measure the ROI of our demand generation initiatives" is their top priority for 2021. Free and premium plans, Operations software. Notes: Data includes desktop and laptop PCs that are equipped with Windows, macOS and Chrome OS. Marketing technology statistics and trends. Read the 2023 Top Tech Trends Press Release Here. Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. (Wistia 2021), The most common types of videos made by marketers are presentations (65%), followed by ads (57%), and explainers (47%). Reframe cybersecurity as a business issue and manage risks in response to the disruption created by rapid changes in the digital world and a volatile geopolitical landscape. and (Facebook, 2020), Almost 30% of marketers surveyed use audience segmentation tactics to improve email engagement. Privacy Policy. (Google, 2020), Video ad spending is expected to show an annual growth rate between 2020 and 2024 of 4.9%. Learn how to create and execute dynamic strategies that build resilience and position your organization to thrive. Inflation is the biggest concern in the U.S. market, but smaller businesses are showing relative optimism about macroeconomic conditions, said Kitagawa. Conversational systems do not use text/voice as the exclusive interface but enable people and machines to use multiple modalities (e.g., sight, sound, tactile, etc.) By clicking the "Continue" button, you are agreeing to the (Biteable, 2021), 43% of video marketers say video has reduced the number of support calls theyve received. (Activate, 2020), The top priority for marketers is generating leads. Six trends are driving the use of metaverse technologies today and will continue to drive its use over the next three to five years, according to Gartner, Inc.. By clicking the "Continue" button, you are agreeing to the (, Short articles, less than 3,000 words, ranked third in the B2B content assets that generated the best results in the last 12 months. Error submitting the form. No matter what your business is focused on or what your goals are whether they're related to SEO, content marketing, social media, video marketing, email marketing, lead generation, advertising, marketing technology, or sales reading up on the latest stats within each category is a great way to ensure your and marketing tactics stay relevant. Learn how to create best-in-class strategies for success to achieve your mission-critical priorities. HP experienced a challenging quarter with a sharp decline in overall global shipments. Speaking at Gartner IT Symposium/Xpo in Australia this week, Marty Resnick, VP analyst at Gartner said that while widescale adoption of metaverse technologies is more than 10 years away, there are practical Data Localization. The missing capabilities can be achieved with a homegrown solution. By 2025, AI for video, audio, vibration, text, emotion and other content analytics will trigger major innovations and transformations in 75% of Fortune 500 global enterprises. Mobile-friendly email is the second most-used tactic email marketers to improve their performance. (Wyzowl, 2020), People are 1.5x more likely to watch video daily on a smartphone than on a computer. Intelligent apps, which include technologies like virtual personal assistants (VPAs), have the potential to transform the workplace by making everyday tasks easier (prioritizing emails) and its users more effective (highlighting important content and interactions). Numbers may not add up to totals shown due to rounding. (Statista, 2020), In 2020, most videos 4,816,548 to be exact were less than a minute long. Acquire the competencies to anticipate, prepare and manage the onslaught of disruptions. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '374920ea-4d2e-4578-bebe-565cb2d9a035', {"useNewLoader":"true","region":"na1"}); Check out our comprehensive resource on the current state of marketing. (Wyzowl, 2020), 84% of people say that theyve been convinced to buy a product or service by watching a brands video. Of those marketers, 42% plan to increase their investment in 2022. Privacy Policy. Additional information is available atwww.gartner.com/en/industries/high-tech. Strive for high performance of a generationally and geographically diverse team. (Blockthrough, 2020), 45% of people in the U.S. ages 15 to 25 say they use an adblocker. (, 69% of marketers invested in SEO in 2021. (Instagram, 2021), Users spend an average of 10 hours a month on Instagram. Explore using decision management and modeling technology when decisions need multiple logical and mathematical techniques, must be automated or semiautomated, or must be documented and audited. Lead generation is how your business attracts and converts anyone interested in your brand, products, or services. First, AI systems will grow more adaptable to complex business situations particularly important to businesses during COVID-19. It encompasses applications in the field of complex adaptive systems that combine multiple traditional and advanced disciplines. Create a culture that encourages continuous exploration and the quest for game-changing business capabilities. Existing things including IoT devices will become intelligent things delivering the power of AI enabled systems everywhere including the home, office, factory floor, and medical facility. (, The average engagement rate for short-form video content is 53.9%. and We look forward to hosting you again at the upcoming conference, where you will hear from industry experts, network with senior leaders, and learn how to meet the demands and rapid changes to create an effective pathway to the future and empower the anywhere business. Join your peers for the unveiling of the latest insights at Gartner conferences. No existing stand-alone solution can facilitate a full-fledged data fabric architecture. (Statista, 2020), In 2019, TikTok was the third most downloaded non-gaming app in the world with over 1.5 billion downloads. (LinkedIn, 2020), Salespeople active on social media report 45% more sales opportunities. (Google, 2020), Viewers say theyre 2x more likely to buy something they saw on YouTube. Please refine your filters to display data. Typical analysis currently requires a person with a specialized skill set, which limits the business impact of data. Take a deep dive into the technologies and best practices that will help you create new opportunities and prepare your organization for the future. For example, they can opt for a promising data management platform with 65-70% of the capabilities needed to stitch together a data fabric. Worldwide PC shipments totaled 68 million units in the third quarter of 2022, a 19.5% decrease from the third quarter of 2021, according to preliminary results by Gartner, Inc. not reporting how campaigns are impacting revenue, Fewer people use ad blockers in 2020 (41%) than four years ago, in 2016 (52%). Data collection is expanding. (Wistia, 2021), Data shows that video engagement rate stays high between 40 and 53% for videos up to 30 minutes. Security in the IoT environment is particularly challenging. (Kibo, 2021), 64% of SEO marketers call mobile optimization an effective investment. A great way to remain relevant and keep up with the latest marketing trends is to keep an eye on marketing statistics. Created for the most senior infrastructure and operations leaders, the Senior Leadership Circle is a unique opportunity to engage with Gartner experts as well as your infrastructure and operations peers and attend recommended sessions to optimize your conference experience. Critical Capabilities: Analyze Products & Services, Digital IQ: Power of My Brand Positioning, Magic Quadrant: Market Analysis of Competitive Players, Product Decisions: Power Your Product Strategy, Cost Optimization: Drive Growth and Efficiency, Strategic Planning: Turn Strategy into Action, Connect with Peers on Your Mission-Critical Priorities, Peer Insights: Guide Decisions with Peer-Driven Insights, Q&A: How CIOs Can Defend Against Damaging IT Budget Cuts, Navigating the Dynamic Landscape of Streaming TV Advertising, Gartner Forecasts Worldwide Public Cloud End-User Spending to Reach Nearly $600 Billion in 2023. (Google, 2020), As of April 2020, two billion users were accessing the WhatsApp messenger monthly. D&A leaders should understand the key pillars of data fabric architecture to realize a machine-enabled data integration. (, 54% of decision makers say they spend more than one hour per week reading and reviewing thought-leadership content. They promise a model to add trust to untrusted environments and reduce business friction by providing transparent access to the information in the chain. The paid channels with the highest ROI are Facebook and Google Search advertising. Define and execute on strategy by aligning to business value and closing the data, technology, organization and skills capabilities gaps necessary for success. 9.5. (seoClarity, 2020), The average CTR from image results on Google is 0.21%, but it varies widely by industry. With CEOs and Boards striving to find growth through direct (WordPress, 2020), Video will be the top investment for B2B brands in 2022. Privacy Policy. 20 22 March 2023 | Orlando, FL (Salesforce, 2020) Selling. (Pipedrive, 2020), 35% of salespeople say seasonality is the key reason why they're most successful during a certain period of the year, while 26% credit understanding industry trends as a major influence on success. Augmented data management products can automatically discover metadata from operational data, including actual queries, performance data and schemas. First-time attendee, and very impressed. (Statista, 2021), From a study of 1,000 small business owners, email marketing was ranked as the second most effective medium for building brand awareness. (, 91% of marketers are "somewhat confident" or "very confident" that theyre investing in programs that influence revenue. (Google, 2020), Mobile advertising spending is expected to surpass $240 billion dollars by 2022. (LinkedIn, 2020), Social selling leaders are 51% more likely to reach quota. Three themes intelligent, digital, and mesh form the basis for the Top 10 strategic technology trends for 2017, announced by. Tomorrow, the stethoscope could function as an "intelligent thing" by collecting a massive amount of such data, relating the data to diagnostic and treatment Read more:5 Steps to Address IoTIntegrationChallenges. Table 1. However, nontechnical issues such as liability and privacy, along with the complexity of creating highly specialized assistants, will slow embedded intelligence in some scenarios. The Gartner IT Symposium/Xpo 2022 conference will explore innovative and transformational opportunities with a global community of experts and peers. Its been inspiring and educational. (, Marketers today create content for multiple audience segments marketing to three audience segments is most common. Conference Chair and Distinguished VP Analyst, Balance the need to innovate whilekeeping the lights on., Become an effective partner with business executives; shift fromorder taker to trusted advisor.. we can jointly shape a better tomorrow. Explore the latest: Your Detailed Guide to Gartner Top 10 Strategic Technology Trends 2023 Although science fiction may depict AI robots as the bad guys, some tech giants now employ them for security. (Litmus, 2019), The number of global e-mail users is set to grow to 4.48 billion users in 2024. Privacy Policy. A new report to help marketers prioritize their strategies and outperform their goals. *Note that some documents may not be available to all Gartner clients. Here are the key pillars of a data fabric architecture D&A leaders must know. Table 2. Build the right information strategy and architecture to help the business exploit data and analytics to improve business outcomes. (Wyzowl, 2020), YouTube is the number one platform social media marketers build communities on. (Salesforce, 2020), 85% of marketers with an SLA think their marketing strategy is effective. Only 17% of marketers use landing page A/B tests to improve conversion rates. (Statista, 2021), In 2019, the U.S. was the largest global market based on mobile advertising spending, with China in second. All rights reserved. This years agenda delivers the latest technology, strategy and leadership insights across 14 key topic areas, covering the challenges most critical to CIOs and their leadership teams. By clicking the "Continue" button, you are agreeing to the (Salesforce, 2020). AI and machine learning have reached a critical tipping point and will increasingly augment and extend virtually every technology enabled service, thing or application. The top three vendors in the worldwide PC market remained unchanged in the third quarter of 2022, with Lenovo maintaining the No. 4,259,773. (HubSpot via Ahrefs and WordStream, 2020), The average cost-per-click (CPC) in the real estate industry is $2.37 and the most expensive real estate industry keyword CPC is $95. As a part of our commitment to creating the safest possible environment for our community, we require all attendees, exhibitors, staff and partners to be fully vaccinated to participate in this years in-person conference. By learning how your company can increase efficiency through inbound selling techniques, your sales team will stay better connected to your marketing team this relationship has the power to significantly boost conversions and sales. (seoClarity, 2020), Website is the #2 channel used in marketing, behind social media. Finally, AI security and explainability is a concern, with AI data pipelines at risk. (, 71% of marketers say using strategic keywords was their number one strategy for SEO. The goal is to build a data-driven enterprise, says Mike Rollings, research vice president at Gartner. (HubSpot, 2020), Live video is the third most-used social media marketing tactic. (Statista, 2020), In 2019, Snapchat was the most important social network for 44% of U.S. teens. (Wyzowl, 2020). With the amount of data increasing exponentially all the time, it can be difficult to identify and separate the valuable insights.
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